Let’s make a logo! But first, some light reading:
https://www.lexiconbranding.com/media-1/verbal-identity-blue-nile
http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/
Designing a logo is all about the details. Please answer as many questions as you can.